By Audun Iversen, Scientist at Nofima The salmon industry creates thousands of jobs along the coast. Its export value is twice that of all other Norwegian fish combined. Could more unique products add even more value? Most of us are familiar with the Salma brand, as well as other, similar products from Lerøy and Frøya:…
Qualidiff researchers interviewed representatives of salmon producers in Poland and supermarket chains in Germany. The researchers visited a number of German supermarkets and observed that salmon is differentiated by Origin: Norway, Scotland, Ireland and Alaska Wild / farmed salmon Organically produced ASC or MSC lebelling “We did not find quality differentiation in the German supermarkets…
Qualidiff researcher Yuko Onozaka (University of Stavanger) has conducted several qualitative in-depth interviews with consumers in Kashiwa, Japan and in Kingstown, Rhode Island, USA. Onozaka presented the informants pictures of various salmon products, and listened to what came up in their minds. The interviews revealed the informants’ thought processes of evaluating the quality of salmon…
Can the value of salmon be increased in ways other than producing more or cutting costs? That is certainly the belief of the researchers who are currently examining how different types of quality can increase the value of salmon products. “Quality isn’t just about how salmon tastes. It can be about how much and what…
